October 19, 2011

8 principles for talking about climate change

CRED Guide cover



Columbia Univesity’s Center for Research on Environmental Decisions (also known as CRED – best acronym ever) has a great publication called “The Psychology of Climate Change Communications:  A Guide for scientists, Journalists, Educators, Political Aides, and the Interested Public.” 

You can order a hard copy for free or download it for free from their website.

The team that put it together says it’s “had an amazing response and
is being used by a really diverse number of organizations.”

The principles include such wisdom as “Translate Scientific Data
Into Concrete Experience” and “Beware the Overuse of
Emotional Appeals”, as well as one I often forget,”Make Behavior
Change Easier.”

Well worth reading, especially for those prone to wondering what exactly will make people pay attention to the environment. 


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